Tradin Organic appoints new CEO to lead next era of growth and sustainability

Tradin Organic appoints new CEO to lead next era of growth and sustainability

Tradin Global Organic Ingredients is pleased to announce that Bas van Driel joined Tradin Organic on 15 August 2022. He will lead the company as CEO starting 1 September 2022, succeeding long-term CEO Gerard Versteegh, who will be staying on in an active advisory role.

Gerard grew Tradin from a trading company in the emerging health food scene in the 1990s into the global leader in the organic market it is today. Tradin now runs many sustainable sourcing projects globally, owns multiple processing facilities and supplies some of the world’s biggest brands and retailers. Together, these supply chain partners have an enormous impact, from improving soil health and biodiversity, farmer income and climate resilience to the increasing availability of sustainable products. Under Gerard’s leadership, Tradin expanded its organic foundation and now pioneers regenerative, agroforestry and fair labour practices, offering a multitude of certified, traceable ingredients. Gerard will remain active inside and outside the company in his advisory role.

“Founding and leading Tradin for the past decades has been an honour,” said Versteegh. “With the company’s strong foundation, very committed management and teams across the company, I am confident that the new leadership will keep building on our successes and take the business to the next level. Of all we have accomplished at Tradin, I am most proud of our commitment to our ideals, our incredibly dedicated team, and our extensive worldwide network of suppliers, processors and partners. These qualities make us a strong partner in the organic food industry today. Tradin has never been in a better position, and I look forward to watching its next phase of growth unfold and working to ensure success in my advisory role for the group.”

Incoming CEO Bas van Driel has worked in food and pharmaceutical ingredients for the last 16 years, building extensive international expertise in marketing, sales, commercial, and operations. For the past seven years, Bas was CEO of DFE Pharma, a global market leader in pharmaceutical ingredients. With his deep knowledge of value-added specialities and commodities and his personal mission to make a global health impact as a driven, passionate and creative business leader, Bas is a natural choice to lead Tradin's team to further growth.

Everyone at Tradin Organic deeply thanks Gerard, welcomes Bas and looks forward to the next era of growth and impact.

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Bas van Driel (v)

CEO Bas van Driel at Tradin Organic's headquarters
in Amsterdam, Netherlands.